TV Ad with 3D Characters – 2024

Technical details

This 25-second animated film features a 3D mascot character integrated into a stylized “toon” environment,
complete with a custom-designed setting and vehicle.
The film is set to be released in cinemas and was rendered in 4K for advertising distribution. A total of 26
unique versions were created, each featuring specific elements tailored to individual screenings.
Additionally, 8K still renders were produced for the new VEKA covering.
The character animation was achieved using traditional 3D keyframe techniques, complemented by cloth
simulations for added realism.

Tools and Resources Used

• Maxon Cinema 4D 2024.5
• Quixel Megascans
• Redshift 3.6

This project was developed in collaboration with the Bonne Pioche agency.